South Asian Women to Visit Great Yorkshire Show

 In 2022, GYS Press Releases

A group of Sheffield women born in Pakistan and Bangladesh will be broadening their knowledge of English rural life when they visit the Great Yorkshire Show for the first time.

The women are part of the Roshni Sheffield Asian Women’s Resource Centre and their visit has been organised by Maxwell A. Ayamba, Founder and Managing Director of the charity Sheffield Environmental Movement (SEM), who was awarded the 2021 National Lottery Award for Heritage. Maxwell, who brought members of Sheffield and District African Caribbean Community Association (SADACCA) to the show for the first time in 2019, is using part of his Lottery Award money to organise this trip.

Maxwell works with people from across the BAME communities and said the 2019 visit, which included women from the Windrush generation, had been a great success and he was looking forward to showing a different group around when they attend the third day of the Show on Thursday 14 July.

Many of the women from Roshni have rural backgrounds and Maxwell’s work with them has included other rural opportunities, such as walking, foraging, visiting farms, horse riding and coarse fishing.

He said they were particularly looking forward to seeing the livestock as well as experiencing the many other attractions the Harrogate showground has to offer.

He said: “We have also explored environmental issues through our visits, such as water treatment and air pollution, and they have a keen interest in understanding the rural landscape.”

The visit is all part of SEM’s work to raise awareness and help reconnect people from ethnic minorities to the countryside and rural activities and is being supported by the Yorkshire Agricultural Society.

The Great Yorkshire Show has become a four-day event after a raft of changes were implemented at the 2021 show due to Covid 19 regulations.

Tickets are on sale now for the show which will run from Tuesday 12 July to Friday 15 July, 2022.

Tickets must be purchased in advance, there will be no ticket sales on the gates, and they will be day specific to manage numbers attending. The opening times are 8am to 6pm on all four days. To see what is happening on which day, go to:

Tickets are on sale now at:

MEDIA OP: The group will meet Chief Goat Steward Colin Newton at 10:30am on Thursday July 14 in the goat section to start their tour of the Great Yorkshire Show.


  • The Great Yorkshire Show is England’s premier agricultural event, organised by the Yorkshire Agricultural Society (YAS), a registered charity supporting rural Yorkshire.
  • YAS supports and promotes the farming industry through health care, business, education and scientific research.
  • The Society is supported by its family of businesses including Fodder, Yorkshire Event Centre, Pavilions of Harrogate and the Harrogate Caravan Park as well as events Great Yorkshire Show and Springtime Live.
  • Businesses and events held at the Great Yorkshire Showground in 2019 contributed £73.7 million to the economy.

Maxwell Ayamba, Founder & Managing Director of the charity Sheffield Environmental Movement SEM



Jo Francisco
PR Manager
Direct Line: 01423 546215 | Mobile: 07954 007414

Sara Lamper Press officer
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