New Yorkshire Agricultural Society Tweed Announced

 In 2024, GYS Press Releases, YAS Press Releases

The Yorkshire Agricultural Society is delighted to announce that a new tweed has been commissioned and will be officially launched on the catwalk at the 165th Great Yorkshire Show which runs from Tuesday 9 July – Friday 12 July.

The limited edition tweed jackets for men and women and a ladies wrap will feature on the runway in the twice daily “Farm to Fashion” shows, marking a new chapter for the Society.

Using only British wool, the tweed has been designed and made in Yorkshire. It incorporates the Society’s heritage green but with a signature pinstripe blue running through the weave, giving a modern twist. Attention to detail, quality and craftsmanship lie at the heart of its creation. It has been woven by Abraham Moon in Guiseley and tailored by Brook Taverner, whose headquarters are in Keighley. In all 300 men’s jackets and 300 women’s jackets have been made, as well as limited edition wraps, which are a Great Yorkshire Show exclusive.

Show Director Charles Mills said: “We’re thrilled to be launching our new look tweed – it’s modern, stylish and practical, and I’m sure will be a huge success.

“I’m particularly pleased that we are again actively supporting our sheep farmers by using British wool, and also that the cloth has been made in Yorkshire. I was involved in commissioning the Society’s first tweed eight years ago so I’m thrilled to have had a role in the production of our new one,” he added.

The fashion shows will be hosted by radio presenter Nick Hancock and take place on the Sheep Shearing Stage: Tues – Thurs at 12noon and 4:30pm and on Friday at 12noon and 3pm.

And there will be a couple of well-known faces hitting the catwalk with farming influencer and arable farmer Olly Harrison taking centre stage with the models on Tuesday at 12noon. South Yorkshire farmer, YouTuber and Tiktoker Joe will model on Wednesday at the 12noon slot, while Peter Wright of Channel 5’s The Yorkshire Vet will feature at 12noon and 3pm on Friday.

The jackets, which retail at £250, with a 10% discount for Society members, are available at the Great Yorkshire Show from Clarksons of York at Stand 327 on Eighth Avenue. The British lambswool wraps can be found on Abraham Moon’s Bronte By Moon Stand 225 on Avenue O. They retail at £80.

Elsewhere around the showground some of the best animals in the UK will be competing and farmers from around the world will attend as this year’s show will host the World Ayrshire Federation Annual Conference.

In the Main Ring, the Paul Hannam Quad Bike Stunt Show will wow crowds every day as the stuntman from North Devon who raced at British Championship level, will perform jumps, tricks and multiple rolls.

VIPs guests include TV presenters Helen Skelton and Adam Henson, Peter Wright of Channel 5’s ‘The Yorkshire Vet’ and Rob and Dave Nicholson of Cannon Hall Farm, the official venue on Channel 5’s “Springtime on the Farm” where Rob and Dave are series regulars.

Sheepdogs are back and on display in a specially created area near to Gold Gate and visitors can expect the best animals in the country competing including national breed shows as well as machinery, food and first-class entertainment.

Tickets for the Great Yorkshire Show are available in advance only: Adults £35, Children £13 and Families £86, please go online for more details

L-R Models Aimee Pearson and Niamh Woodhouse give a sneak preview of jackets made from the new Yorkshire Agricultural Society tweed, with Show Director Charles Mills. The tweed will be officially launched at the Great Yorkshire Show.

Show Director, Charles Mills seen here wearing the first jacket made from the Yorkshire Agricultural Society’s new tweed which will be officially launched at the Great Yorkshire Show.


  • The Great Yorkshire Show is England’s premier agricultural event, organised by the Yorkshire Agricultural Society (YAS), a registered charity supporting rural Yorkshire.
  • YAS supports and promotes the farming industry through health care, business, education and scientific research.
  • The Society is supported by its family of businesses including Fodder, Yorkshire Event Centre, Pavilions of Harrogate and the Harrogate Caravan Park as well as events Great Yorkshire Show and Springtime Live.
  • Businesses and events held at the Great Yorkshire Showground in 2019 contributed £73.7 million to the economy.


Jo Francisco
PR Manager
Direct Line: 01423 546215 | Mobile: 07954 007414


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