Farming for the Future at the Great Yorkshire Show

 In 2024, GYS Press Releases

The ways farming can deliver more than just food will be the topic for the Future Farmers of Yorkshire breakfast meeting on Wednesday 10 July at the Great Yorkshire Show.

The breakfast meeting takes place on the Vertu Motors GYS Stage at 7.45am and a panel of experts will debate potential changes that are crucial in delivering a resilient agricultural industry.

The event, sponsored this year by Armstrong Watson Accountants, Business and Financial Advisers, AHDB and the Yorkshire Agricultural Society, comes at a time when the UK’s agricultural sector is undergoing significant transformation.

Blair Wallace, Vice Chair of Future Farmers of Yorkshire, said: “Farmers have just come through a gruelling winter marked by relentless rainfall and increasing input costs. But amidst this, public interest in rural affairs and sustainable food production is surging and more farmers are opening their gates to showcase their practices.

“This elevated relationship with the public provides a unique opportunity for farmers to reshape the narrative and demonstrate their vital role beyond food production. As society strives for net zero emissions and healthier lifestyles, farmers are at the forefront of these efforts. The sector needs to highlight the broader contributions of agriculture to daily life, not only providing nutritious food but enhancing the environment and contributing to public health.”

The panellists will be:

  • Molly Biddell, Head of Natural Capital at Knepp Estate, who advocates for regenerative food systems and nature-based solutions.
    Joe Stanley, Head of Training and Partnerships at the Game and Wildlife Conservation Trust’s Allerton Project, who is a supporter of sustainable farming practices and is regularly seen in the media as a supporter of British Food and Farming.
  • Professor John Gilliland OBE is a livestock and willow farmer based in Northern Ireland who has been independently verified to be ‘beyond’ net zero.
  • Jodie Bolland, UK Agricultural Sourcing Director at Woodhead Brothers. She leads the sourcing teams for beef, pork, lamb and eggs. She also manages the business’ s raw material ingredients sourcing.
  • Andrew Robinson, Accounting Partner and Head of Agriculture and Farming at Armstrong Watson, will chair the meeting.

To register a free place at the breakfast, visit

Tickets for the 165th Show – from Tuesday 9 July to Friday 12 July – are on sale now and will be in advance only, as visitor numbers are capped at 35,000 a day. Last year’s Show sold out a week before.

Some of the best animals in the UK will be competing and farmers from around the world will attend as this year’s show will host the World Ayrshire Federation Annual Conference.

In the Main Ring, the Paul Hannam Quad Bike Stunt Show will wow crowds every day as the stuntman from North Devon who raced at British Championship level, will perform jumps, tricks and multiple rolls.

Sheepdogs are back and on display in a specially created area near to Gold Gate and visitors can expect the best animals in the country competing including national breed shows as well as machinery, food and first-class entertainment.

Tickets for the 165th Show – from Tuesday 9 July to Friday 12 July – are on sale now and will be in advance only, as visitor numbers are capped at 35,000 a day.

Tickets are: Adults £35, Children £13 and Families £86, please go online

GYS23_ Future Farmers Breakfast meeting on Wednesday morning at The Great Yorkshire Show. L-R, Chr Caroline Horn from George.F.White, Becky Leech from Kite Consulting, Philip Holhead, farmer and founder of Norbreck Genetics, Adam Palmer, from Breckon Holme and Chris Harrison, farmer.



  • The Great Yorkshire Show is England’s premier agricultural event, organised by the Yorkshire Agricultural Society (YAS), a registered charity supporting rural Yorkshire.
  • YAS supports and promotes the farming industry through health care, business, education and scientific research.
  • The Society is supported by its family of businesses including Fodder, Yorkshire Event Centre, Pavilions of Harrogate and the Harrogate Caravan Park as well as events Great Yorkshire Show and Springtime Live.
  • Businesses and events held at the Great Yorkshire Showground in 2019 contributed £73.7 million to the economy.


Jo Francisco PR Manager
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